Selling the invisible : a field guide to modern marketing / Harry Beckwith.
Material type: TextLanguage: English Publication details: New York : Warner Books, c1997.Description: xx, 252 p. ; 20 cmISBN:- 0446520942
- 9780446520942
- 658.8 B397s
- HD9980.5 .B43 1997
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Books | North South University Library | Non-fiction | General Stacks | HD9980.5.B43 1997 (Browse shelf(Opens below)) | 1 | Available | 20142 |
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HD9940.B36G46 2008 Gender and trade liberalisation in Bangladesh : | HD9940.C53 2015 Fashion merchandising : principles and practice / | HD9980.5.B38 2011 Services marketing / | HD9980.5.B43 1997 Selling the invisible : a field guide to modern marketing / | HD9980.5.F57 2008 Interactive services marketing / | HD9980.5.F58 1998 Service management : operations,strategy,and information technology / | HD9980.5.F58 2001 Service management : operations,strategy,and information technology / |
Includes bibliographical references (p. 246-250).
Marketing & International Business
Social Science
Sumaiya Kainat Bintey Kohinoor
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