Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
Material type: TextLanguage: English Publication details: Hoboken, N.J. : Wiley, c2005.Description: xvii, 334 p. : ill. ; 24 cmISBN:- 9780471690160
- 0471690163
- 658.827 K291
- HD69 .B7K45 2005
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Books | North South University Library | Non-fiction | General Stacks | HD69.B7K45 2005 (Browse shelf(Opens below)) | 1 | Available | 29467 | ||
Books | North South University Library | Non-fiction | General Stacks | HD69.B7K45 2005 (Browse shelf(Opens below)) | 2 | Available | 29776 |
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HD69.B7A25 1991 Managing brand equity : | HD69.B7K37 2000 Strategic brand management : | HD69.B7K45 2003 Strategic brand management : | HD69.B7K45 2005 Kellogg on branding : | HD69.B7K45 2005 Kellogg on branding : | HD69.B7K45 2008 Strategic brand management : | HD69.B7K45 2008 Best practice cases in branding : lessons from the World's strongest brands / |
Includes bibliographical references and index.
Management
Marketing & International Business
Nuri Mahajabi
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