Interactive services marketing / Raymond P. Fisk, Stephen J. Grove and Joby John.
Material type: TextLanguage: English Publication details: Boston : Houghton Mifflin, c2008.Edition: 3rd edDescription: xxiv, 276 p. : ill. ; 26 cmISBN:- 9780618641802
- 658.8 F539i
- HD9980.5 .F57 2008
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
Books | North South University Library | Non-fiction | General Stacks | HD9980.5.F57 2008 (Browse shelf(Opens below)) | 1 | Available | 31228 |
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HD9940.C53 2015 Fashion merchandising : principles and practice / | HD9980.5.B38 2011 Services marketing / | HD9980.5.B43 1997 Selling the invisible : a field guide to modern marketing / | HD9980.5.F57 2008 Interactive services marketing / | HD9980.5.F58 1998 Service management : operations,strategy,and information technology / | HD9980.5.F58 2001 Service management : operations,strategy,and information technology / | HD9980.5.F58 2001 Service management : operations,strategy,and information technology / |
Includes bibliographical references and indexes.
Management
Marketing & International Business
Sumaiya Kainat Bintey Kohinoor
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