Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik
Material type: TextLanguage: English Publication details: Mason, OH : South-Western, Cengage Learning, c2012.Edition: 6th edDescription: xli, 693 p. ; ill. ; 29 cmISBN:- 9780538473323
- HF5821 .O34 2012
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books | North South University Library | Non-fiction | HF5821.O34 2012 (Browse shelf(Opens below)) | 1 | Available | 33627 |
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HF5821.B62 2011 Contemporary advertising and integrated marketing communications / | HF5821.B62 2013 Contemporary advertising & integrated marketing communications / | HF5821.B62 2013 Contemporary advertising & integrated marketing communications / | HF5821.O34 2012 Advertising and integrated brand promotion / | HF5821B62. 1999 Contamporary advertising / | HF5823.A13 1994 Advertising management / | HF5823.A13 1994 Advertising management / |
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