Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch

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TextLanguage: English Publication details: New York : McGraw-Hill/Irwin, c2012.Edition: 9th edDescription: xxxv,769 p. : ill. ; 28 cmISBN:

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	North South University Library	Non-fiction	HF5823.B387 2012 (Browse shelf(Opens below))	1	Checked out	2018-08-25 00:00	34112

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