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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremle.
Material type:
TextLanguage: English Publication details: New York : McGraw-Hill Irwin, c2013.Edition: 6th edDescription: xxvii, 642 p. : ill. ; 26 cmISBN: - 9780071086967
- HD9980.5 .Z45 2013
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North South University Library | Non-fiction | General Stacks | HD9980.5.Z45 2013 (Browse shelf(Opens below)) | 1 | 1 | 36287 | ||
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North South University Library | Non-fiction | General Stacks | HD9980.5.Z45 2013 (Browse shelf(Opens below)) | 2 | Available | 36288 | ||
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North South University Library | Non-fiction | General Stacks | HD9980.5.Z45 2013 (Browse shelf(Opens below)) | 3 | Available | 36474 |
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| HD9980.5.Z45 2009 Services marketing : integrating customer focus across the firm / | HD9980.5.Z45 2009 Services marketing : integrating customer focus across the firm / | HD9980.5.Z45 2013 Services marketing : integrating customer focus across the firm / | HD9980.5.Z45 2013 Services marketing : integrating customer focus across the firm / | HD9980.5.Z45 2013 Services marketing : integrating customer focus across the firm / | HD9980.6.D66 2003 Domestic regulation and service trade liberalization / | HD9980.6.M68 2003 Moving people to deliver services / |
Includes bibliographical references and index.
Marketing & International Business
Sumaiya Kainat Bintey Kohinoor
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