Contemporary advertising / Courrtland L. Bovee and William F. Arens
Material type: TextLanguage: English Publication details: Illinois : Irwin, c1994.Edition: 4th edDescription: xxxi, 71 p. : ill., figs., tabs. ; 29 cmISBN:- 025609196X
- 659.1 B783c
- HF5821 .B62 1994
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HF5821. 2001 The one show : | HF5821.A293 1997 Advertising communications and promotion management / | HF5821.B62 1992 Contemporary advertising / | HF5821.B62 1994 Contemporary advertising / | HF5821.B62 1994 Contemporary advertising / | HF5821.B62 1999 Contemporary advertising / | HF5821.B62 1999 Contemporary advetising / |
Includes index.
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