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Extraordinary PR ordinary budget : a strategy guide / Jennifer R. Farmer.

By: Material type: TextTextLanguage: English Publication details: Oakland : Berrett-Koehler Publishers, 2017.Description: xvi, 164 p. : ill. ; 21 cmISBN:
  • 9781626569935 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 659.2 23
LOC classification:
  • HD59 .F37 2017
Summary: Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations. Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books North South University Library Non-fiction General Stacks HD59.F37 2017 (Browse shelf(Opens below)) 1 Available 48160
Books Books North South University Library Non-fiction General Stacks HD59.F37 2017 (Browse shelf(Opens below)) 2 Available 48161
Books Books North South University Library Non-fiction General Stacks HD59.F37 2017 (Browse shelf(Opens below)) 3 Available 48162
Browsing North South University Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HD58.9.S46 1990 The fifth discipline : HD58.9.S65 2002 Strategic Six sigma : HD58.9.S65 2002 Strategic Six sigma : HD59.F37 2017 Extraordinary PR ordinary budget : HD59.F37 2017 Extraordinary PR ordinary budget : HD59.F37 2017 Extraordinary PR ordinary budget : HD59.F67 1994 101 ways to get great publicity /

Includes bibliographical references and index.

Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations.
Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.

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