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Advertising management / David A. Aaker, Rajeev Batra and John G. Myers

By:

Aaker, David A

Contributor(s):

Batra, Rajeev
Myers, John G

Material type: Text

TextLanguage: English Publication details: New Delhi : Prentice-Hall, c1995.Edition: 4th edDescription: xiii, 593 p. : ill., figs., tabs. ; 24 cmISBN:

DDC classification:

659.1 A111a

LOC classification:

HF5823 .A13 1995

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	North South University Library	Non-fiction	HF5823.A13 1995 (Browse shelf(Opens below))	1	Available		8807

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Advertising management / David A. Aaker, Rajeev Batra and John G. Myers