Global marketing strategies / Jean-Pierre Jeannet and H. David Hennessey.
Material type: TextLanguage: English Publication details: Boston : Houghton mifflin, c1995.Edition: 3rd edDescription: xxv, 896 p. : ill. ; 24 cmSubject(s): DDC classification:- 658.8 J43g
- HF1416 .J43 1995
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HF1416.J43 1995 Global marketing strategies / | HF1416.J43 1995 Global marketing strategies / | HF1416.J43 1995 Global marketing strategies / | HF1416.J43 1995 Global marketing strategies / | HF1416.J43 1995 Global marketing strategies / | HF1416.J64 2000 Global marketing : foreign entry, local marketing & global management / | HF1416.J64 2009 Global marketing : foreign entry, local marketing & global management / |
Includes bibliographical references and indexes.
Management
Marketing & International Business
Sumaiya Kainat Bintey Kohinoor
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