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Strategic marketing management : planning, implementation and control / Richard M. S. Wilson, Colin Gilligan and David J. Pearson

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Viva Books, c1996.Description: xx, 644 p. : ill. ; 28 cmISBN:
  • 8185617597
Subject(s): DDC classification:
  • 658.802 W752s
LOC classification:
  • HF5415.13 .W547 1996
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books North South University Library Non-fiction HF5415.13.W547 1996 (Browse shelf(Opens below)) 1 Available 15379
Browsing North South University Library shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.13.S437 1993 Principles of marketing : HF5415.13.S878 1991 Strategic marketing management / HF5415.13.W48 2004 When marketing becomes a minefield / HF5415.13.W547 1996 Strategic marketing management : HF5415.13.W547 1999 Strategic marketing management : HF5415.13.W547 1999 Strategic marketing management : HF5415.13.W5476 1999 Marketing management /

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