Basic marketing : a global-managerial approach / E. Jerome McCarthy and William D. Perreault
Material type: TextLanguage: English Publication details: Illinois : Irwin, c1993.Edition: 11th edDescription: xxii,770 p. : ill. ; 26 cmISBN:- 0256134634
- 658.8 M478a
- HF5415.13 .M369 1993
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books | North South University Library | Non-fiction | HF5415.13.M369 1993 (Browse shelf(Opens below)) | 1 | Available | 17134 |
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HF5415.13.M3586 2011 Marketing strategy : | HF5415.13.M3586 2011 Marketing management strategies / | HF5415.13.M3586 2011 Marketing management strategies / | HF5415.13.M369 1993 Basic marketing : | HF5415.13.M369 1999 Basic marketing : | HF5415.13.M3699 2010 Marketing management / | HF5415.13.M3699 2010 Marketing management / |
Includes index.
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