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Principles of marketing : a global perspective / Richard J. Semenik and Gary J. Bamossy

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Cincinnati : South-Western Publishing, c1993.Description: xxii,626 p. : ill. ; 24 cmISBN:
  • 0538817143
Subject(s): DDC classification:
  • 658.8 S471p
LOC classification:
  • HF5415.13 .S437 1993
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books North South University Library Non-fiction HF5415.13.S437 1993 (Browse shelf(Opens below)) 1 Available 17159
Browsing North South University Library shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.13.P388 2011 A preface to marketing management / HF5415.13.Q45 1993 Marketing management : HF5415.13.S237 1995 Strategies into the 1990s / HF5415.13.S437 1993 Principles of marketing : HF5415.13.S878 1991 Strategic marketing management / HF5415.13.W48 2004 When marketing becomes a minefield / HF5415.13.W547 1996 Strategic marketing management :

Includes index.

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