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1.
Services marketing / Valarie A. Zeithaml and Mary Jo Bitner. by Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New York : McGraw-Hill, c1996
Availability: Items available for loan: North South University Library (14)Location, call number: GEN HD9980.5.Z45 1996, ...

2.
Marketing services : competing through qualilty / Leonard L. Berry and A. Parasuraman by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New York : The Free Press, c1991
Availability: Items available for loan: North South University Library (1)Location, call number: HF5415.5.B48 1991.

3.
Services marketing / David L. Kurtz and Kenneth E. Clow. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New York : John Wiley, c1998
Availability: Items available for loan: North South University Library (2)Location, call number: GEN HD9980.5.K87 1998, ... Items available for reference: North South University Library: Not for loan (1)Location, call number: GEN HD9980.5.K87 1998.

4.
Services marketing / Christopher H. Lovelock. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Upper Saddle River, N.J. : Prentice-Hall, c1997
Availability: Items available for loan: North South University Library (1)Location, call number: GEN HF5415.122.L68 1996.

5.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml and Mary Jo Bitner. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New York : McGraw-Hill, c2000
Availability: Items available for loan: North South University Library (6)Location, call number: GEN HD9980.5.Z45 2000, ... Items available for reference: North South University Library: Not for loan (1)Location, call number: GEN HD9980.5.Z45 2000.

6.
Selling the invisible : a field guide to modern marketing / Harry Beckwith. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New York : Warner Books, c1997
Availability: Items available for loan: North South University Library (1)Location, call number: GEN HD9980.5.B43 1997.

7.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml and Mary Jo Bitner. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New Delhi : Tata McGraw-Hill, c2003
Availability: Items available for loan: North South University Library (1)Location, call number: GEN HD9980.5.Z45 2003.

8.
Services marketing : people, technology, strategy / Christopher Lovelock by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New Delhi : Pearson Education, c2001
Availability: Items available for loan: North South University Library (1)Location, call number: HF5415.122.L68 2001.

9.
Services marketing : people, technology, strategy / Christopher Lovelock and Jochen Wirtz by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Upper Saddle River, N. J. : Pearson /Prentice-Hall, c2007
Availability: Items available for loan: North South University Library (2)Location, call number: HF5415.13.L5883 2007, ...

10.
Services marketing : concepts, strategies & cases / K. Douglas Hoffman and John E. G. Bateson. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Mason, OH : Thomson /South-Western, c2006
Availability: Items available for loan: North South University Library (1)Location, call number: GEN HD9980.5.H64 2006.

11.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill/Irwin, c2009
Availability: Items available for loan: North South University Library (1)Location, call number: GEN HD9980.5.Z45 2009. Items available for reference: North South University Library: Not for loan (1)Location, call number: GEN HD9980.5.Z45 2009. Not available: North South University Library: Checked out (1).

12.
Interactive services marketing / Raymond P. Fisk, Stephen J. Grove and Joby John. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Boston : Houghton Mifflin, c2008
Availability: Items available for loan: North South University Library (1)Location, call number: GEN HD9980.5.F57 2008.

13.
Services marketing / John E. G. Bateson and K. Douglas Hoffman. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Australia : South-Western/ Cengage Learning, c2011
Availability: Items available for loan: North South University Library (1)Location, call number: GEN HD9980.5.B38 2011. Not available: North South University Library: Checked out (1).

14.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremle. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New York : McGraw-Hill Irwin, c2013
Availability: Items available for loan: North South University Library (2)Location, call number: GEN HD9980.5.Z45 2013, ... Items available for reference: North South University Library: Not for loan (1)Location, call number: GEN HD9980.5.Z45 2013.

15.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml ... [et al.]. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New Delhi : McGraw-Hill Irwin, c2011
Availability: Items available for loan: North South University Library (1)Location, call number: GEN HD9980.5.S47 2011.

16.
Services marketing / K. Rama Mohana Rao by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New Delhi : Pearson, c2007
Availability: Items available for loan: North South University Library (1)Location, call number: HD9980.5.R355 2007.

17.
Services marketing / Govind Apte by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New York : Oxford University Press, c2004
Availability: Items available for loan: North South University Library (1)Location, call number: GEN HD9987.I4A68 2004.

18.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml ...[et al.]. by
Edition: 6th ed. Special Indian ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New Delhi : McGraw-Hill Irwin, c2013
Availability: Items available for loan: North South University Library (2)Location, call number: GEN HD9980.5.S47 2013, ... Items available for reference: North South University Library: Not for loan (1)Location, call number: GEN HD9980.5.S47 2013.

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