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Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.

Contributor(s): Material type: TextTextLanguage: English Publication details: Hoboken, N.J. : Wiley, c2005.Description: xvii, 334 p. : ill. ; 24 cmISBN:
  • 9780471690160
  • 0471690163
Subject(s): DDC classification:
  • 658.827 K291
LOC classification:
  • HD69 .B7K45 2005
Summary: Includes bibliographical references and index.
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books North South University Library Non-fiction General Stacks HD69.B7K45 2005 (Browse shelf(Opens below)) 1 Available 29467
Books Books North South University Library Non-fiction General Stacks HD69.B7K45 2005 (Browse shelf(Opens below)) 2 Available 29776

Includes bibliographical references and index.

Management

Marketing & International Business

Nuri Mahajabi

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