Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.

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Material type: Text

TextLanguage: English Publication details: Hoboken, N.J. : Wiley, c2005.Description: xvii, 334 p. : ill. ; 24 cmISBN:

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Summary: Includes bibliographical references and index.

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	North South University Library	Non-fiction	General Stacks	HD69.B7K45 2005 (Browse shelf(Opens below))	1	Available		29467
Books	North South University Library	Non-fiction	General Stacks	HD69.B7K45 2005 (Browse shelf(Opens below))	2	Available		29776

Includes bibliographical references and index.

Management

Marketing & International Business

Nuri Mahajabi

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