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1.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New York : The Free Press, c1991
Availability: Items available for loan: North South University Library (1)Location, call number: GEN HD69.B7A25 1991.

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2.
Value creation : the power of brand equity / William Neal and Ron Strauss. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Mason, Ohio : South-Western Cengage Learning, c2008
Availability: Items available for loan: North South University Library (1)Location, call number: GEN HD69.B7N43 2008.

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