North South University Library OPAC
Private label strategy : how to meet the store brand challenge / Nirmalya Kumar and Jan-Benedict E. M. Steenkamp.
Material type:
TextLanguage: English Publication details: Boston, Mass. : Harvard Business School Press, c2007.Description: xvii, 270 p. : ill. ; 24 cmISBN: - 9781422101674
- 1422101673
- HD69 .B7K86 2007
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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North South University Library | Non-fiction | General Stacks | HD69.B7K86 2007 (Browse shelf(Opens below)) | 1 | Available | 29550 |
Includes bibliographical references and index.
Brand under attack from private labels -- Retailer strategies vis-à-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Successful private labels are about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-à-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Are brands dead?.
Marketing & International Business
Nuri Mahajabi
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