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Services marketing : concepts, strategies & cases / K. Douglas Hoffman and John E. G. Bateson. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Mason, OH : Thomson /South-Western, c2006
Availability: Items available for loan: North South University Library (1)Location, call number: GEN HD9980.5.H64 2006.

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2.
Services marketing / John E. G. Bateson and K. Douglas Hoffman. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Australia : South-Western/ Cengage Learning, c2011
Availability: Items available for loan: North South University Library (1)Location, call number: GEN HD9980.5.B38 2011. Not available: North South University Library: Checked out (1).

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