Driving brand value : using integrated marketing to manage profitable stake holder relationships / Tom Duncan and Sandra Moriarty
Material type: TextLanguage: English Publication details: New York : McGraw-Hill, c1997.Description: xix, 284 p. ; 23 cmISBN:- 0786308222
- 658.8 D911
- HF5415.13 .D845 1997
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | North South University Library | Non-fiction | HF5415.13.D845 1997 (Browse shelf(Opens below)) | 1 | Available | 13946 |
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