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Marketing research : text and cases / Harper W. Boyd, Ralph Westfall and Stanley F. Stasch by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Illinois : Irwin, c1990
Availability: Items available for loan: North South University Library (4)Location, call number: HF5415.2.M3555 1990, ... Not available: North South University Library: Checked out (1).

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2.
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Marketing management / Harper W. Boyd and Orville C. Walker by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Chicago : Irwin, c1990
Availability: Items available for loan: North South University Library (1)Location, call number: HF5415.13.B669 1990.

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Marketing strategy : planning and implementation / Orville C. Walker, Harper W. Boyd and Jean-Claude Larreche by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill, c1998
Availability: Items available for loan: North South University Library (1)Location, call number: HF5415.W249 1998.

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