International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham.
Material type: TextLanguage: English Series: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw Hill, c1997.Description: xvi, 439 p. : ill. ; 24 cmISBN:- 0256218943
- International & global marketing [Cover title]
- HF1416 .I58 1997
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | North South University Library | Non-fiction | HF1416.I58 1997 (Browse shelf(Opens below)) | 1 | Available | 15415 |
Includes bibliographical references.
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