Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml ... [et al.].

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Material type: Text

TextLanguage: English Publication details: New Delhi : McGraw-Hill Irwin, c2011.Edition: 5th edDescription: xxvii, 763 p. : ill., maps. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	North South University Library	Non-fiction	General Stacks	HD9980.5.S47 2011 (Browse shelf(Opens below))	1	Available		37875

Includes bibliographical references and index.

Marketing & International Business

Sumaiya Kainat Bintey Kohinoor

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