Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.
Material type: TextLanguage: English New York : McGraw-Hill, c2018Edition: 11th edDescription: 1 online resource ( 590 p.)Content type:- text
- computer
- 9781259548147
- HF5823 .B387 2018
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
eBook (Electronic Book) | North South University Library | Non-fiction | Online | HF5823.B387 2018 (Browse shelf(Opens below)) | 1 | 1 | 500010001 |
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HF5721.R46 2015 M : | HF5813.I4.M39 2003 Shoveling smoke : advertising and globalization in contemporary India / | HF5823.B387 2003 Advertising and promotion : an integrated marketing communications perspective / | HF5823.B387 2018 Advertising and promotion : an integrated marketing communications perspective / | HG173.M26 2015 Financial markets and institutions / | HG173.M26 2020 Financial markets and institutions / | HG173.M57 2010 The economics of money, banking, and financial markets / |
Includes bibliographies and index
Marketing & International Business
Md. Abdul Hakim
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