North South University Library OPACStrategic brand management :
Keller, Kevin Lane
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd ed. - Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2008. - xxi, 692 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9780131888593 9788131719770
Brand name products--Management.
HD69 / .B7K45 2008
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd ed. - Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2008. - xxi, 692 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9780131888593 9788131719770
Brand name products--Management.
HD69 / .B7K45 2008