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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Material type: TextTextLanguage: English Publication details: Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2008.Edition: 3rd edDescription: xxi, 692 p. : col. ill. ; 25 cmISBN:
  • 9780131888593
  • 9788131719770
Subject(s): LOC classification:
  • HD69 .B7K45 2008
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Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books North South University Library Non-fiction HD69.B7K45 2008 (Browse shelf(Opens below)) 1 Checked out 2010-01-04 10:00 29257
Books Books North South University Library Non-fiction General Stacks HD69.B7K45 2008 (Browse shelf(Opens below)) 2 Available 29258
Books Books North South University Library Non-fiction General Stacks HD69.B7K45 2008 (Browse shelf(Opens below)) 3 Available 32384
Books Books North South University Library Non-fiction General Stacks HD69.B7K45 2008 (Browse shelf(Opens below)) 4 Available 32385
Books Books North South University Library Non-fiction General Stacks HD69.B7K45 2008 (Browse shelf(Opens below)) 5 Available 32386
Books Books North South University Library Non-fiction General Stacks HD69.B7K45 2008 (Browse shelf(Opens below)) 6 Available 37882

Includes bibliographical references and index.

Management

Nuri Mahajabi

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