North South University Library OPACStrategic brand management : (Record no. 18148)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00837nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | BD-DhNSU-18148 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhNSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211129103553.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211129s2008 njua|||g |||| 001 0|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780131888593 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131719770 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhNSU |
| 041 ## - LANGUAGE CODE | |
| Language code of text | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 |
| Item number | .B7K45 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| -- | 20 |
| 245 00 - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | building, measuring, and managing brand equity / |
| Statement of responsibility, etc. | Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Pearson/Prentice-Hall, |
| Date of publication, distribution, etc. | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 692 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 526 0# - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Management |
| 590 ## - LOCAL NOTE (RLIN) | |
| Documentalist | Nuri Mahajabi |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Management. |
| -- | 8136 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| -- | 18148 |
| -- | 18148 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | lcc |
| Koha item type | BK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection Code | Permanent Location | Current Location | Date acquired | Source of acquisition (Supplier) | Currency | Price | Bill Code | Call Number | Barcode (Accession #) | Checked out | Copy number | Converted Price ( Tk. ) | Item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| lcc | Non-fiction | North South University Library | North South University Library | 2008-05-22 | D. S. Books | ৳ (BDT) | 168.00 | DSBI/0016/2008-09 | HD69.B7K45 2008 | 29257 | 2010-01-04 | 1 | 0.00 | Books | |||||
| lcc | Non-fiction | North South University Library | North South University Library | 2008-05-22 | D. S. Books | ৳ (BDT) | 168.00 | DSBI/0016/2008-09 | HD69.B7K45 2008 | 29258 | 2 | 0.00 | Books | General Stacks | |||||
| lcc | Non-fiction | North South University Library | North South University Library | 2010-09-26 | Parama Publishers and Distributors Ltd. | ৳ (BDT) | 525.00 | PPDL/S &T/017/2010 | HD69.B7K45 2008 | 32384 | 3 | 0.00 | Books | General Stacks | |||||
| lcc | Non-fiction | North South University Library | North South University Library | 2010-09-26 | Parama Publishers and Distributors Ltd. | ৳ (BDT) | 525.00 | PPDL/S &T/017/2010 | HD69.B7K45 2008 | 32385 | 4 | 0.00 | Books | General Stacks | |||||
| lcc | Non-fiction | North South University Library | North South University Library | 2010-09-26 | Parama Publishers and Distributors Ltd. | ৳ (BDT) | 525.00 | PPDL/S &T/017/2010 | HD69.B7K45 2008 | 32386 | 5 | 0.00 | Books | General Stacks | |||||
| lcc | Non-fiction | North South University Library | North South University Library | 2013-10-21 | Donated by Asef Hassan,Lecturer, Dept. of BBA, NSU | ৳ (BDT) | 0.00 | HD69.B7K45 2008 | 37882 | 6 | 0.00 | Books | General Stacks |