North South University Library OPAC

Strategic brand management : (Record no. 18148)

MARC details
000 -LEADER
fixed length control field 00837nam a2200265 a 4500
001 - CONTROL NUMBER
control field BD-DhNSU-18148
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhNSU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211129103553.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211129s2008 njua|||g |||| 001 0|eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131888593
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131719770
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BD-DhNSU
041 ## - LANGUAGE CODE
Language code of text eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69
Item number .B7K45 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
-- 20
245 00 - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring, and managing brand equity /
Statement of responsibility, etc. Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Pearson/Prentice-Hall,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 692 p. :
Other physical details col. ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
526 0# - STUDY PROGRAM INFORMATION NOTE
Program name Management
590 ## - LOCAL NOTE (RLIN)
Documentalist Nuri Mahajabi
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
-- 8136
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
-- 18148
-- 18148
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme lcc
Koha item type BK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Code Permanent Location Current Location Date acquired Source of acquisition (Supplier) Currency Price Bill Code Call Number Barcode (Accession #) Checked out Copy number Converted Price ( Tk. ) Item type Shelving location
    lcc     Non-fiction North South University Library North South University Library 2008-05-22 D. S. Books ৳ (BDT) 168.00 DSBI/0016/2008-09 HD69.B7K45 2008 29257 2010-01-04 1 0.00 Books  
    lcc     Non-fiction North South University Library North South University Library 2008-05-22 D. S. Books ৳ (BDT) 168.00 DSBI/0016/2008-09 HD69.B7K45 2008 29258   2 0.00 Books General Stacks
    lcc     Non-fiction North South University Library North South University Library 2010-09-26 Parama Publishers and Distributors Ltd. ৳ (BDT) 525.00 PPDL/S &T/017/2010 HD69.B7K45 2008 32384   3 0.00 Books General Stacks
    lcc     Non-fiction North South University Library North South University Library 2010-09-26 Parama Publishers and Distributors Ltd. ৳ (BDT) 525.00 PPDL/S &T/017/2010 HD69.B7K45 2008 32385   4 0.00 Books General Stacks
    lcc     Non-fiction North South University Library North South University Library 2010-09-26 Parama Publishers and Distributors Ltd. ৳ (BDT) 525.00 PPDL/S &T/017/2010 HD69.B7K45 2008 32386   5 0.00 Books General Stacks
    lcc     Non-fiction North South University Library North South University Library 2013-10-21 Donated by Asef Hassan,Lecturer, Dept. of BBA, NSU ৳ (BDT) 0.00   HD69.B7K45 2008 37882   6 0.00 Books General Stacks
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