Managing brand equity :
Aaker, David A.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. - New York : The Free Press, c1991. - xiii, 299 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0029001013
Brand name products--Valuation--Management.--United States
Intangible property--Valuation--Management.--United States
HD69 / .B7A25 1991
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. - New York : The Free Press, c1991. - xiii, 299 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0029001013
Brand name products--Valuation--Management.--United States
Intangible property--Valuation--Management.--United States
HD69 / .B7A25 1991