North South University Library OPACManaging brand equity : (Record no. 8434)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00896nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | BD-DhNSU-8434 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhNSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211219154333.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211219s1991 nyua|||g |||| 001 0|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0029001013 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhNSU |
| 041 ## - LANGUAGE CODE | |
| Language code of text | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 |
| Item number | .B7A25 1991 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| -- | 25666 |
| 245 00 - TITLE STATEMENT | |
| Title | Managing brand equity : |
| Remainder of title | capitalizing on the value of a brand name / |
| Statement of responsibility, etc. | David A. Aaker. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | The Free Press, |
| Date of publication, distribution, etc. | c1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 299 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 526 0# - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Marketing & International Business |
| 526 0# - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Management |
| 590 ## - LOCAL NOTE (RLIN) | |
| Documentalist | Nuri Mahajabi |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Valuation |
| Geographic subdivision | United States |
| General subdivision | Management. |
| -- | 8136 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Intangible property |
| General subdivision | Valuation |
| Geographic subdivision | United States |
| General subdivision | Management. |
| -- | 25649 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| -- | 8434 |
| -- | 8434 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | lcc |
| Koha item type | BK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection Code | Permanent Location | Current Location | Shelving location | Date acquired | Price | Call Number | Barcode (Accession #) | Copy number | Converted Price ( Tk. ) | Item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| lcc | Non-fiction | North South University Library | North South University Library | General Stacks | 2003-06-29 | 0.00 | HD69.B7A25 1991 | 14894 | 1 | 0.00 | Books |