Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type: TextLanguage: English Publication details: New Delhi : Pearson Education, c2003.Edition: 2nd edDescription: xxvii, 786 p. : ill. ; 24 cmISBN:- 8129702541
- HD69 .B7K45 2003
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Books | North South University Library | Non-fiction | General Stacks | HD69.B7K45 2003 (Browse shelf(Opens below)) | 1 | Available | 21986 |
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HD69.A53 1987 Integrated product development / | HD69.B7A25 1991 Managing brand equity : | HD69.B7K37 2000 Strategic brand management : | HD69.B7K45 2003 Strategic brand management : | HD69.B7K45 2005 Kellogg on branding : | HD69.B7K45 2005 Kellogg on branding : | HD69.B7K45 2008 Strategic brand management : |
Includes bibliographical references and index.
Management
Nuri Mahajabi
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