Strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.
Material type: TextLanguage: English Publication details: New Delhi : Kogan Page, 2000.Edition: 2nd edDescription: 443 p. : ill. ; 24 cmISBN:- 8175541091
- HD69 .B7K37 2000
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Books | North South University Library | Non-fiction | General Stacks | HD69.B7K37 2000 (Browse shelf(Opens below)) | 1 | Available | 22082 |
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HD66.W47 1996 Effective teamwork / | HD69.A53 1987 Integrated product development / | HD69.B7A25 1991 Managing brand equity : | HD69.B7K37 2000 Strategic brand management : | HD69.B7K45 2003 Strategic brand management : | HD69.B7K45 2005 Kellogg on branding : | HD69.B7K45 2005 Kellogg on branding : |
Includes bibliographical references and index.
Management
Nuri Mahajabi
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