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Services marketing : concepts, strategies & cases / K. Douglas Hoffman and John E. G. Bateson.
Material type:
TextLanguage: English Publication details: Mason, OH : Thomson /South-Western, c2006.Edition: 3rd edDescription: xix, 588 p. : ill. ; 24 cmISBN: - 0324422830
- 658.8 H699s
- HD9980.5 .H64 2006
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North South University Library | Non-fiction | General Stacks | HD9980.5.H64 2006 (Browse shelf(Opens below)) | 1 | Available | 29306 |
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| HD9980.5.F58 2011 Service management : operations, strategy, information technology / | HD9980.5.G74 1990 Concepts of trade diplomacy and trade in services / | HD9980.5.G74 1990 Concepts of trade diplomacy and trade in services / | HD9980.5.H64 2006 Services marketing : concepts, strategies & cases / | HD9980.5.K37 1994 Service success : lessons from a leader on how to turn around a service business / | HD9980.5.K87 1998 Services marketing / | HD9980.5.K87 1998 Services marketing / |
Includes bibliographical references and index.
Marketing & International Business
Sumaiya Kainat Bintey Kohinoor
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