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Contemporary advertising & integrated marketing communications / William F. Arens, Michael F. Weigold and Christian Arens
Material type:
TextLanguage: English Publication details: New York : McGraw-Hill/Irwin, c2013.Edition: 14th edDescription: xxxix, 722 p. : ill. ; 28 cmISBN: - 9780071318389
- HF5821 .B62 2013
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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North South University Library | Non-fiction | HF5821.B62 2013 (Browse shelf(Opens below)) | 1 | Available | 37538 | ||
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Books
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North South University Library | Non-fiction | HF5821.B62 2013 (Browse shelf(Opens below)) | 2 | Available | 37539 |
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| HF5821.B62 2011 Contemporary advertising and integrated marketing communications / | HF5821.B62 2011 Contemporary advertising and integrated marketing communications / | HF5821.B62 2013 Contemporary advertising & integrated marketing communications / | HF5821.B62 2013 Contemporary advertising & integrated marketing communications / | HF5821.O34 2012 Advertising and integrated brand promotion / | HF5821B62. 1999 Contamporary advertising / | HF5823.A13 1994 Advertising management / |
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