Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type: TextLanguage: English Publication details: Boston : Pearson, c2013.Edition: 4th edDescription: 590 p. : ill. ; 28 cmISBN:- 9780273779414
- HD69 .B7K45 2013
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
Books | North South University Library | HD69 .B7K45 2013 (Browse shelf(Opens below)) | Not for loan | ||||||
eBook (Electronic Book) | North South University Library | HD69.B7K45 2013 (Browse shelf(Opens below)) | 1 | Available | 500010008 | ||||
Books | North South University Library | Non-fiction | General Stacks | HD69.B7K45 2013 (Browse shelf(Opens below)) | 1 | Available | 37790 | ||
Books | North South University Library | Non-fiction | General Stacks | HD69.B7K45 2013 (Browse shelf(Opens below)) | 2 | Available | 38223 | ||
Books | North South University Library | Non-fiction | HD69.B7K45 2013 (Browse shelf(Opens below)) | 3 | Checked out | 2014-12-31 00:00 | 38224 | ||
Books | North South University Library | Non-fiction | General Stacks | HD69.B7K45 2013 (Browse shelf(Opens below)) | 4 | Available | 39526 | ||
Books | North South University Library | Non-fiction | General Stacks | HD69.B7K45 2013 (Browse shelf(Opens below)) | 5 | Available | 39527 |
Browsing North South University Library shelves Close shelf browser (Hides shelf browser)
HD69.B7K45 2013 Strategic brand management : building, measuring, and managing brand equity / | HD69.B7K45 2013 Strategic brand management : building, measuring, and managing brand equity / | HD69.B7K45 2013 Strategic brand management : building, measuring, and managing brand equity / | HD69.B7K45 2013 Strategic brand management : building, measuring, and managing brand equity / | HD69 .B7K45 2013 Strategic brand management : building, measuring, and managing brand equity / | HD69.B7K45 2015 Strategic brand management : | HD69.B7K45 2015 Strategic brand management : |
Includes bibliographical references and index.
Create profitable brand strategies by building, measuring, and managing brand equity
Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. In Strategic Brand Management: Building, Measuring, and Managing Brand Equity , 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world.
Management
Md. Abdul Hakim
Nuri Mahajabi
Abu Satad Md. Sayem
There are no comments on this title.