Global marketing : a decision-oriented approach / Svend Hollensen.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- computer
- online resource
- 9780273726227 (pbk.)
- 658.8/4 22
- HF1416 .H65 2011
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
eBook (Electronic Book) | North South University Library | Non-fiction | Online | HF1416.H65 2011 (Browse shelf(Opens below)) | 1 | 1 | 500010027 |
Browsing North South University Library shelves, Shelving location: Online, Collection: Non-fiction Close shelf browser (Hides shelf browser)
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
||
HF1385.D48 2002 Development, trade and the WTO : a handbook / | HF1411.H36 2007 Handbook on international trade policy / | HF1411.H36 2013 Handbook of trade policy for development / | HF1416.H65 2011 Global marketing : a decision-oriented approach / | HF3786.5.A665 2018 A local history of global capital : jute and peasant life in the Bengal Delta / | HF5387.C53 1988 The richest man in Babylon / | HF5387.C73 2016 Business ethics : managing corporate citizenship and sustainability in the age of globalization / |
Includes bibliographical references and index.
The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
Business
Marketing & International Business
Nuri Mahajabi
Abu Sadat Md. Sayem
There are no comments on this title.