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Decoding ad culture : television commercials and broadcast regulations in Bangladesh / Harisur Rahman.

By: Material type: TextTextLanguage: English Publication details: Lanham : Lexington Books, c2024.Description: xvii, 299 p. : ill. ; 25 cmISBN:
  • 9781666943160
Subject(s): DDC classification:
  • 659.14/3095492 23/eng/20240514
LOC classification:
  • HF5827.8 .R34 2024
Contents:
Media scenes and television commercials in Bangladesh -- Critical discourse analysis of TVCs in Bangladesh -- Rhetorical analysis of TVCs in Bangladesh -- The use of greenwashing in Bangladeshi commercials -- The COVIDization of television commercials in Bangladesh -- Television commercials and the formation of audience -- Negotiating cultural hegemony of the tv commercials of global products in -- bangladesh -- Representation of cultural values in Bangladeshi television commercials -- Television commercial, social responsibility, and broadcast policy in Bangladesh.
Summary: "This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders"--
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books North South University Library Non-fiction General Stacks HF5827.8.R34 2024 (Browse shelf(Opens below)) 1 Available GFT000112
Books Books North South University Library Non-fiction General Stacks HF5827.8.R34 2024 (Browse shelf(Opens below)) 2 Not for loan GFT000113

Includes bibliographical references and index.

Media scenes and television commercials in Bangladesh -- Critical discourse analysis of TVCs in Bangladesh -- Rhetorical analysis of TVCs in Bangladesh -- The use of greenwashing in Bangladeshi commercials -- The COVIDization of television commercials in Bangladesh -- Television commercials and the formation of audience -- Negotiating cultural hegemony of the tv commercials of global products in -- bangladesh -- Representation of cultural values in Bangladeshi television commercials -- Television commercial, social responsibility, and broadcast policy in Bangladesh.

"This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders"--

Business

Social Science

Sumaiya Kainat Bintey Kohinoor

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