Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

By:

Material type: Text

TextLanguage: English Publication details: New York : The Free Press, c1991.Description: xiii, 299 p. : ill. ; 24 cmISBN:

Subject(s):

LOC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	North South University Library	Non-fiction	General Stacks	HD69.B7A25 1991 (Browse shelf(Opens below))	1	Available		14894

Includes bibliographical references and index.

Marketing & International Business

Management

Nuri Mahajabi

There are no comments on this title.

to post a comment.

North South University Library OPAC