Strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.

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Material type: Text

TextLanguage: English Publication details: New Delhi : Kogan Page, 2000.Edition: 2nd edDescription: 443 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	North South University Library	Non-fiction	General Stacks	HD69.B7K37 2000 (Browse shelf(Opens below))	1	Available		22082

Includes bibliographical references and index.

Management

Nuri Mahajabi

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