North South University Library OPAC
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.
Material type:
TextLanguage: English Publication details: New York : The Free Press, c1991.Description: xiii, 299 p. : ill. ; 24 cmISBN: - 0029001013
- HD69 .B7A25 1991
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North South University Library | Non-fiction | General Stacks | HD69.B7A25 1991 (Browse shelf(Opens below)) | 1 | Available | 14894 |
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| HD66.T43 1995 Team building : | HD66.W47 1996 Effective teamwork / | HD69.A53 1987 Integrated product development / | HD69.B7A25 1991 Managing brand equity : | HD69.B7K37 2000 Strategic brand management : | HD69.B7K45 2003 Strategic brand management : | HD69.B7K45 2005 Kellogg on branding : |
Includes bibliographical references and index.
Marketing & International Business
Management
Nuri Mahajabi
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