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1.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New York : The Free Press, c1991
Availability: Items available for loan: North South University Library (1)Location, call number: GEN HD69.B7A25 1991.

2.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New Delhi : Pearson Education, c2003
Availability: Items available for loan: North South University Library (1)Location, call number: GEN HD69.B7K45 2003.

3.
Strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New Delhi : Kogan Page, 2000
Availability: Items available for loan: North South University Library (1)Location, call number: GEN HD69.B7K37 2000.

4.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2008
Availability: Items available for loan: North South University Library (5)Location, call number: GEN HD69.B7K45 2008, ... Not available: North South University Library: Checked out (1).

5.
Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Hoboken, N.J. : Wiley, c2005
Availability: Items available for loan: North South University Library (2)Location, call number: GEN HD69.B7K45 2005, ...

6.
Value creation : the power of brand equity / William Neal and Ron Strauss. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Mason, Ohio : South-Western Cengage Learning, c2008
Availability: Items available for loan: North South University Library (1)Location, call number: GEN HD69.B7N43 2008.

7.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Noida : Pearson, c2015
Availability: Items available for loan: North South University Library (2)Location, call number: GEN HD69.B7K45 2015, ... Not available: North South University Library: Checked out (1).

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